After several challenging years marked by wildfires, economic shifts, and major infrastructure projects, California’s tourism industry is ready to welcome visitors with open arms. Local businesses – from restaurants and hotels to tour companies – rely on travelers like you to keep their communities thriving.

If you’ve been dreaming about the perfect California summer, this is the year to go. From coastal drives along the Pacific to iconic Los Angeles tours, California is offering travelers something rare right now: world-class experiences, fewer crowds, and incredible value.

For visitors searching for the best things to do in Los Angeles or the most memorable California tours, this summer is shaping up to be one of the best travel windows in years.

The Euro Is Strong, California More Affordable

For international travelers, especially from Europeans, this summer is a great moment financially. With the euro currently strong against the U.S. dollar, many visitors are discovering they can experience more luxury and more activities for less money than in previous years. That means travelers can enjoy premium experiences like guided Los Angeles tours, private guided hiking tours, and curated Hollywood city tours while stretching their travel budgets further.

Fewer Crowds, Better Hotel Pricing

Unlike past summers, visitor numbers across California are still rebounding. The result? shorter lines, easier reservations, better hotel pricing and more personal experiences.

For travelers searching for things to do in Los Angeles, this means enjoying iconic attractions without the usual congestion. It’s the perfect moment to explore the city through guided LA city tours that take you beyond the typical tourist stops.

The Legendary Pacific Coast Highway Is Open Again

One of the most beautiful drives in the world – The iconic Pacific Coast Highway, known as California State Route 1, has reopened after extensive construction and repairs. This scenic highway connects some of California’s most breathtaking coastal landscapes, making it the ultimate road trip for travelers exploring things to do in California.

Imagine driving along the cliffs above the Pacific Ocean, stopping at beach towns, state parks, and viewpoints along the way. It’s one of the most unforgettable experiences in the United States.

California Is Green and Lush This Year

After receiving record rainfall, California’s landscapes are experiencing something unusual: a vibrant, green summer. Hillsides that are normally dry are now alive with plant life, making outdoor adventures especially beautiful this season.

This is particularly true in places like Griffith Park, one of the largest urban parks in North America and home to some of the most famous hiking trails in the world. Exploring these trails with guides from Bikes and Hikes LA allows visitors to experience panoramic views of the city, iconic landmarks, and the legendary Hollywood Sign. For travelers searching for the best things to do in Los Angeles, this Hollywood hike consistently ranks at the top.

Beyond the Tourist Traps: Experience Los Angeles Like a True Local

Los Angeles is one of the most exciting cities in the world and it offers the best LA city tours, but it can also be overwhelming for first-time visitors. That’s why guided city tours in Los Angeles are one of the best ways to discover the city’s culture, history, and hidden gems. Bikes and Hikes LA specialize in immersive experiences that combine sightseeing, storytelling, and outdoor adventure.

Explore The Best LA Tours:

Hollywood Sign Hiking Tour

One of the most iconic Hollywood tours, this guided hike takes visitors behind the legendary sign for incredible views and unforgettable photos.

Los Angeles Bike Tours

Explore beaches, neighborhoods, and cultural landmarks while riding through the city with expert local guides. Private Los Angeles City Tours, Customizable Los Angeles tours designed for private groups, families, and corporate travelers looking for a personalized experience. These tours consistently rank among the best things to do in Los Angeles because they combine adventure, insider knowledge, and authentic local experiences.

The 2026 California Briefing: Everything You Need to Know Before You Go

When is the best time for the visit?

The “Summer 2026” Quick-List:

FIFA World Cup – June 12 to July 10
LA Pride – June 14
Hollywood Bowl Series – June to August
Warped Tour – July 25 and 26

I’ve heard LA is just traffic and concrete. How do I actually see the city?

This is where international travelers often get frustrated – trying to see LA from a car window.

Expert Tip: Go Car-Free to See More.

According to the local experts at Bikes and Hikes LA, the “new” way to experience the city is by getting out of the car. This summer is unique because California is exceptionally green and lush following record rainfall. To truly see the “Hollywood” you’ve dreamed of, skip the bus tours and take a Hollywood Sign Hiking Tour. You’ll get behind the sign for the best photos in the city without the stress of parking or traffic.

Is LA really as expensive as they say?

Actually, this is a perfect year to visit LA. Why?

The Currency Advantage: The Euro remains strong against the Dollar, meaning your budget for luxury experiences—like private guided tours or high-end dining—stretches much further than in previous years.
Economic Value: Local businesses are welcoming travelers with open arms. You’ll find that premium services, from boutique hotels to curated Private Los Angeles Tours, are offering incredible value to ensure the tourism industry stays vibrant.

What about the crowds? Won’t the World Cup make it impossible?

Surprisingly, no. While the stadium areas will be buzzing on match days, overall visitor numbers across California are still rebounding. This means:

Shorter Lines: Iconic spots like the Getty Center or Griffith Observatory are easier to access.
Easier Reservations: You can actually get a table at that “impossible” West Hollywood bistro.
The PCH is Back: The legendary Pacific Coast Highway (Route 1) has fully reopened after extensive repairs. It is the perfect time for a classic California road trip with fewer rental cars on the road than in the “pre-crazy” years.

What are the ‘Must-Do’ activities for a first-timer this summer?

Los Angeles offers something few destinations can match: diversity of experiences. In one day you can: Hike in the mountains, Relax on the beach, Explore world-class museums, Walk through historic neighborhoods, Enjoy incredible international cuisine. From the glamour of Hollywood to the scenic beauty of Santa Monica and the cultural energy of Downtown Los Angeles, the city delivers unforgettable moments around every corner.

If you want to feel like a local rather than a tourist, focus on these three pillars:

A guided bike tour through West Hollywood and Beverly Hills. It’s the most efficient way to see the architecture and history while soaking up the California sun.
Hike the trails of Griffith Park. Because of the recent rains, the hills are alive with plant life, offering a “vibrant green summer” that is rare for Southern California.
Drive the reopened PCH up to Malibu for a sunset dinner.

Where to start?

Hollywood Sign Hikes: Professional guides and secret photo ops.
Full-Day Bike Tours: See 30+ miles of the city in one day.
Private Tours: Tailor-made itineraries for families who want to avoid the crowds

For travelers searching online for things to do in Los Angeles or planning Los Angeles tours, the city offers endless possibilities. Plan Your California Tours, Whether you’re planning a road trip, a beach getaway, or a city exploration, California is ready for visitors this summer.

Visit www.bikesandhikesla.com to explore the highest-rated Los Angeles city tours, Hollywood tours, hiking experiences, and private adventures.